by brent@flink.ca | Jun 18, 2021 | ADVERTISING, BRANDING, BUSINESS, DESIGN
A Good Creative Brief Makes All The Difference. Graphic designers should solve business problems.If you’re used to telling your designer what to do, you’re… 1. Doing yourself a disservice2. Wasting time and money3. Working with the wrong designer4. Treating them...
by brent@flink.ca | Sep 18, 2020 | ADVERTISING, BRANDING, COPYWRITING
Descriptive words build real value. A well-written product description defends your price, differentiates your product from other similar choices and delights customers who feel they have just found what they’ve always been looking for! The cool thing? A well-written...
by brent@flink.ca | Jan 18, 2020 | ADVERTISING, BRANDING, BUSINESS, COPYWRITING, STRATEGY
How well do you know the people your marketing is trying to reach? When you engage the services of a designer or marketing firm it’s important to remember who you’re supposed to be talking to. Your customer. The designer may like this or that solution but if it’s not...
by brent@flink.ca | Dec 18, 2019 | ADVERTISING, BRANDING, BUSINESS, COPYWRITING, OPINION, STRATEGY
You don’t? Why not? The fact is each of us and each of our businesses are special in some way. And our challenge as business people is to find ways that best describe our uniqueness. Branding is much more than having a logo and business card. It’s the expression of...
by brent@flink.ca | Oct 18, 2019 | ADVERTISING, BRANDING, BUSINESS, COPYWRITING, OPINION, STRATEGY
Have you been to a large social gathering lately? Maybe a family reunion? Or a networking event? One minute you’re chatting with your Aunt Mable, 85, about her flower beds and the next minute you’re chatting with your niece Shauna about the new boy band she’s...
by brent@flink.ca | Jun 12, 2016 | ADVERTISING, BRANDING, BUSINESS, OPINION, STRATEGY
It was really tough for me to break into advertising back in the 1980s. I cold-called scores of Creative Directors, Marketing Managers and Art Directors in hopes of someone giving me a shot. I would call and ask each one, not for a job but a “portfolio review”. I...
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