A Good Creative Brief Makes All The Difference. Graphic designers should solve business problems.If you’re used to telling your designer what to do, you’re… 1. Doing yourself a disservice2. Wasting time and money3. Working with the wrong designer4. Treating them...
Ever notice how the corporate colour on your vehicles looks all wrong online? Or how the PowerPoint presentation you loved onscreen looked terrible printed out? You’re not going crazy and your office equipment is likely ok. It’s due to the different ways we see colour...
A few years ago my colleagues and I were working on some designs for a line of tortilla chip packages. We’d each spent over a week on our designs and each of us felt really confident in our work. We’d done competitive analysis by viewing other brands’ websites...
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