by brent@flink.ca | Jan 18, 2020 | ADVERTISING, BRANDING, BUSINESS, COPYWRITING, STRATEGY
How well do you know the people your marketing is trying to reach? When you engage the services of a designer or marketing firm it’s important to remember who you’re supposed to be talking to. Your customer. The designer may like this or that solution but if it’s not...
by brent@flink.ca | Dec 18, 2019 | ADVERTISING, BRANDING, BUSINESS, COPYWRITING, OPINION, STRATEGY
You don’t? Why not? The fact is each of us and each of our businesses are special in some way. And our challenge as business people is to find ways that best describe our uniqueness. Branding is much more than having a logo and business card. It’s the expression of...
by brent@flink.ca | Oct 18, 2019 | ADVERTISING, BRANDING, BUSINESS, COPYWRITING, OPINION, STRATEGY
Have you been to a large social gathering lately? Maybe a family reunion? Or a networking event? One minute you’re chatting with your Aunt Mable, 85, about her flower beds and the next minute you’re chatting with your niece Shauna about the new boy band she’s...
by brent@flink.ca | Oct 11, 2019 | BRANDING, COPYWRITING, DESIGN, PACKAGING, STRATEGY
A few years ago my colleagues and I were working on some designs for a line of tortilla chip packages. We’d each spent over a week on our designs and each of us felt really confident in our work. We’d done competitive analysis by viewing other brands’ websites...
by brent@flink.ca | Jun 12, 2016 | ADVERTISING, BRANDING, BUSINESS, OPINION, STRATEGY
It was really tough for me to break into advertising back in the 1980s. I cold-called scores of Creative Directors, Marketing Managers and Art Directors in hopes of someone giving me a shot. I would call and ask each one, not for a job but a “portfolio review”. I...
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