By downloading you understand that you are also opting in to our weekly emails. It's full of brand building goodness (of course) and you can unsubscribe at any time.
You’ve Got Branding All Wrong. Think Bigger.
Lots of companies have it wrong. Even established marketers are often wrong in their narrow definition of “branding”. Everywhere you look online, “Branding” tends to be defined as the application of designs to products. But by focusing purely on...
Logos vs Brands.
Logos & Brands Are Different. Brands Include Logos.But Logos Are Just Part Of What Brings New Brands To Life. A Brand is the full expression of your company’s identity and includes visual attributes like logos, fonts, colours, patterns and photographic or...
Branding And “Beginner’s Mind”.
Food and beverage company founders feel that nobody can know their product the way they do. As a result, they don’t relish input from others and often feel that copying success will lead to success. “If it worked for them, it’ll work for us!”...
Advertising Is Now “Conversation”. Hold The Monologues. Thanks.
My brother and I were talking the other day about parenting. We talked about our kids and how we valued their trust and openness. It’s a new generation. Our kids think different, and make their own choices. It’s hard at times but we are closer because we...
Recent Comments