by brent@flink.ca | Jun 18, 2021 | ADVERTISING, BRANDING, BUSINESS, DESIGN
A Good Creative Brief Makes All The Difference. Graphic designers should solve business problems.If you’re used to telling your designer what to do, you’re… 1. Doing yourself a disservice2. Wasting time and money3. Working with the wrong designer4. Treating them...
by brent@flink.ca | Sep 18, 2020 | ADVERTISING, BRANDING, COPYWRITING
Descriptive words build real value. A well-written product description defends your price, differentiates your product from other similar choices and delights customers who feel they have just found what they’ve always been looking for! The cool thing? A well-written...
by brent@flink.ca | Aug 18, 2020 | BRANDING, BUSINESS, DESIGN
Ever notice how the corporate colour on your vehicles looks all wrong online? Or how the PowerPoint presentation you loved onscreen looked terrible printed out? You’re not going crazy and your office equipment is likely ok. It’s due to the different ways we see colour...
by brent@flink.ca | Jan 18, 2020 | ADVERTISING, BRANDING, BUSINESS, COPYWRITING, STRATEGY
How well do you know the people your marketing is trying to reach? When you engage the services of a designer or marketing firm it’s important to remember who you’re supposed to be talking to. Your customer. The designer may like this or that solution but if it’s not...
by brent@flink.ca | Dec 18, 2019 | ADVERTISING, BRANDING, BUSINESS, COPYWRITING, OPINION, STRATEGY
You don’t? Why not? The fact is each of us and each of our businesses are special in some way. And our challenge as business people is to find ways that best describe our uniqueness. Branding is much more than having a logo and business card. It’s the expression of...
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