GOOD PACKAGING SELLS
FRESH, NEW
PACKAGING.
New packaging can make the sale.
As the last step before purchase, a lot is riding on your packaging. It’s critical that your packaging be all it can be. It has to clearly differentiate you on store shelves, highlight your benefits, be clear, direct, attractive and help support your pricing as well. After all, a lower priced competitor may be a mere an arm’s length away.
We work with clients to develop designs and messaging that help set their brands apart from others, build customer trust and position them for success.
OUR PACKAGE DESIGN APPROACH
Packaging As Brand-Building.
There are things your packaging has to do — and things it should do.
There are things your packaging has to do, like keep your product clean and prolong its freshness. And things it has to say; what’s in the product, and does it contain allergens, GMOs, preservatives or harm dolphins. Beyond the basics, however, your packaging represents opportunities for brand expression, differentiation and brand building.
Basics as “brand-building blocks”.
Building Blocks? Huh? Ideas as simple as changing packaging size, shape, materials or printing methods can make a drastic difference in your ability to stand out on shelf. And a small up-charge in printing may be less expensive in the long run than a marketing spend to draw that same attention.
Or consider the “boilerplate” that lives in the margins of most packaging. (You know, the stuff like addresses, customer service information, product guarantees, washing instructions, best before dates, package opening instructions and the like). It’s all an opportunity for differentiation and the addition of your brands’ personality.
Almost everything can be looked at as an opportunity to separate yourself from the pack and stand out in your category.
(From left) Optimum Cereals cross-selling tabs (previously blank), InnoFoods branded statements wallpaper pattern used on displays and open package areas, InnoFoods Organic Statement
(From top) Optimum Cereals cross-selling tabs (previously blank), InnoFoods branded statements wallpaper pattern used on displays and open package areas, InnoFoods Organic Statement
LOST OPPORTUNITY COST$
The Real Cost
Of Cheaping Out With Packaging Design.
Generous designer friends and discount printers “free design” can hurt your brand & business in the long run.
Your packaging is the last chance you’ve got to close a sale. Do you want to trust free design, and generous friends to help you make sales? Will they understand what to highlight? Will they know how to take photos that show your product in its best light? Do they understand consumer behaviour? Design trends? Do they have the ability to breathe life into your product?
Unless, they’re surrounded by talented mentors, the answer is likely no. You’ll save some money on design, sure. But all the other costs are still in play, and if your product sits on the shelf for months, what have you really saved? In the case of some retailers, your product’s lack of sales will actually result in you losing shelf space, both now and in the future.
FEATURED PACKAGING DESIGN PROJECTS
Great Packaging Design Is Key To Retail Success.
Your packaging can encourage trial. Quality design can support higher prices, increase sales and build trust with consumers and retailers. It can make you stand out among fierce competitors, and build your brand’s tribe.
If your packaging is letting you down, let’s talk. Better sales start with packaging that speaks to your customers.
Support Premium Pricing
People judge appearances. Great design makes things look better, and brands that look better are seen as being worth more.
Build Retailer Trust
People place trust in design and polish. Retailers aim to lower risk by carrying brands they perceive as more professional.
Attract New Followers
Consumers are attracted to brands they identify with. I create brands and messaging that resonate with your buyers.
Stand Out On Store Shelves
Brands stand out by understanding their markets, then building on the ideas that make them different and better.
Great Packaging Design Is Key To Retail Success.
Your packaging can encourage trial. Quality design can support higher prices, increase sales and build trust with consumers and retailers alike. It can make you stand out among fierce competitors and even help build your brand’s tribe.
If your packaging is letting you down, let’s talk. Better sales start with packaging that speaks to your customers.
Support Premium Pricing.
People judge appearances. Great design makes things look better, and brands that look better are seen as being worth more.
Build Retailer Trust.
People place trust in design and polish. Retailers aim to lower risk by carrying brands they perceive as more professional.
Attract New Followers.
Consumers are attracted to brands they identify with. I create brands and messaging that resonate with your buyers.
Stand Out On Store Shelves.
Brands stand out by understanding their markets, then building on the ideas that make them different and better.
“I’ve worked with Brent since 2019 on many projects, big and small. His work is creative and professional, on-point for our needs, and very attentive to details. He’s easy to work with and very responsive, and we never felt like we had atypical stresses along the way.
We have many fantastic finished products from Brent, and we look forward to the next time we can work together.”
Grant McNeil Marketing Manager, Walcan Seafoods
GET IN TOUCH + GET STARTED
Let’s Make Your Brand Better.
Thanks for your interest in working together. We’d love to learn more about your business and how we can help build your company’s new brand.
Please fill in this form and indicate which services you’re most interested in. We’ll get back to you within 24hrs and schedule an online video chat to discuss your project. Thanks.