One Pack.
A NEW LINE
OR A DESIGN
REFRESH.

We start by discussing your business, brand, customers and competitors. Then we’ll look at the long-term goals you have for your products and brand so that the design work we engage in supports your larger goals if possible.

Groundwork Sessions are a series of online meetings and worksheets, we’ll discuss your brand in-depth as well as the ways your product is unique and better than others. We’ll create customer profiles and analyze your competitors brands and messaging then discuss both your current brand perceptions and your desired positioning as well.

As your packaging is such an important element in the overall expression of your brand, we provide design options to demonstrate where your brand could go by way of packaging. “Experimental and creative” to “conservative” and “safe”. Three very different packaging design options that will allow you and your team to consider what “feel” is right for your brand.

Typically, we present at least three different approaches; a conservative choice, a more edgy or experimental choice and an easier, middle-ground choice. we’ll share rationales (and potential issues) for each approach.

Once you and your team have weighed in with your thoughts, we’ll revise the chosen design and work on the remaining packaging panels. At this stage we should be working with a finalized dieline (supplied by the printer) and finalized ingredients, nutritional panels and other required text. we’ll work with you to write and/or edit the text for clarity, brevity, brand personality and sales appeal.

While you may only have plans to launch one product, your longer term plans may include a full product line. If this is true for you, we can provide designs and a plan for future line extensions to demonstrate how the design extends for future variants.

Printing your packaging can take a while depending on the package and printing method, so we provide 3D photo-realistic mockups for marketing purposes. Mockups look as good, (or better), than real photos and can be used for websites, social media, print materials and more. They’re a high resolution short-cut to excellent product imagery at a fraction of the cost of an actual photo shoot.

Printers love our files. We’ve been creating press-ready artwork for decades and we do it well. We’ll work with your chosen packaging printer (or help you find one) then prepare files to their exact specifications.

For a modest additional fee, we can also supervise your press check, to ensure your printer delivers the best possible results.