/ THE SITUATION
The folks at Nature’s Path, have long been proponents of organic farming and were some of the founding members of the Non-GMO Project Verified movement.
Outside of the food industry, genetic modification of food was not widely understood or appreciated. The challenge then was to explain the significance of genetic modification, and its prevalence in the food industry.
/ THE SOLUTION
I developed a poster for use in-store, at trade shows, and for sales staff, that would help explain how the widespread genetic modification of foods is wrong.
Later, I created this video for you online and trade shows that helped drive home the idea of genetic modification in a new medium, with movement provided by Prezi and foreboding soundtrack.
/ THE RESULT
The infographic was used extensively on Nature’s Path social feeds and blogs and shared with like-minded organizations worldwide. While the video was featured in social feeds and trade shows.