Brand Building Services

Not Ready For
An Overhaul?

We Can Improve Brands In Lots Of Small Ways Too.

If you’ve done the research, we can implement the rollout of your website, advertising, packaging and print design.

Brand Audits.

A peek “under the hood” of your brand.

We’ll review what’s working and where there’s room for improvement. When we’re done, you can either hire Flink Branding to implement the changes or take them to the designer of your choice.

Packages Include:

  • Consumer Profile Creation
  • Competitive Review
  • Perception Mapping
  • Brand Positioning Review
  • Brand Messaging Review
  • Recommendations for Improvement

Brand Naming.

We’ll develop names that support your identified brand positioning and brand promise. Then for each name, we’ll provide what we believe to be the arguments for and against each name as well as any possible future strategic directions that name may provide.*

Packages Include:

  • Name Concepts
  • Pros & Cons for Each Name
  • Possible Strategic Directions
  •  Domain Names and Conflicts
  • Domain Name Availability

Brand Logos.

We’ll develop a logo that supports your positioning and brand promise. Each logo concept will be presented in black only then full colour and/or spot colour versions will be developed. You’ll receive your final logo in PDF, Illustrator, jpeg and either png or gif formats for screen use.*

Packages Include:

  • Initial Concepts in 1 colour
  • Refinements as Required
  • Colour Logo in Native Illustrator (.ai) Format
  • Logos for Screen & Online (PDF, jpg, gif, png etc.)
  • (Optional). Brand Usage Guides

Web Design.

We sweat the details for websites that look as great as your branding. We’ll work with you to determine key messages, user experience and goals for your site then build it out as wireframes and mockups for review with your team.

When it says what it needs to and is intuitive to navigate, we’ll build it out in WordPress. We’ll train you how to make simple content changes and deal with simple maintenance tasks, then “hand over the keys” to your new responsive website. *

Packages Include:

  • Key Messaging Development
  • Wireframes
  • Mockups in Sketch
  • Backend Production
  • Responsive Design (Desk / Tablet / Mobile)
  • Fully Portable WordPress Design
  • Domain Purchase Assistance
  • Hosting Recommendation & Setup
  • WordPress Backend Training

E-Commerce Sites.

Your website can also be a store! We make WordPress-powered e-commerce sites too.

With the right choice of apps and plugins, your e-commerce store can tie into your point of sale payment system for instant inventory management. You can also sell through your social media channels!

Our e-commerce stores, like our websites, are built around your users’ needs and look great on desktop, tablet or mobile.*

Packages Include:

  • Key Messaging Development
  • Wireframes
  • Mockups in Sketch
  • Backend Production
  • Responsive Design (Desk / Tablet / Mobile)
  • Fully Portable WordPress Design
  • Woocommerce Sales Tax & Shipping Setup
  • Domain Purchase Assistance
  • Hosting Recommendation & Setup
  • WordPress Backend Training
  • Woocommerce Backend Training

Marketing Automation.

An online advertising program with lead generation can automate your marketing efforts.

We’ll work with you to develop online ads, chatbots, landing pages and compelling lead generation assets like white papers, case studies, checklists, guides and more. Then we’ll create high converting landing pages that deliver your offer while gathering information.

Then launch your series of automated emails or SMS messages to turn cold leads into warm leads and warm leads into customers. *

Options Include:

  • Social Media Ad Campaigns
  • Chatbot Script Development
  • Landing Page Creation
  • Backend Production
  • Responsive Design (Desk / Tablet / Mobile)
  • Fully Portable WordPress Design
  • Lead Magnet Creation (White Papers, Guides, Checklists, Quizzes, Case Studies etc.)
  • Email Content Development
  • Email Automation Programming

Social Media.

We’ll start by reviewing your current social channels and make recommendations for social channels that may be a better fit for your audience. Then we’ll apply your branded look to social profiles and headers.

From there, we can help you plan and implement a social media schedule and scheduling application and show you how to use it. We can also help with templates for posting or develop custom ad campaigns that can extend for longer durations.*

Options Include:

  • Social Media Channel Branding
  • Competitive Social Media Audits
  • Social Media Planning & Scheduling
  • Custom Social Media Ad Campaigns
  • Social Posts Template Creation

Print Design.

Every printed piece you create is an opportunity for brand expression. From catalogues and price lists to coupons and sell sheets, it has to be on-brand with the right imagery, the right messaging and the right content.

With decades of experience in print design, you can rest assured, your brand will shine in the printed materials we create.*

Options Include:

  • Retailer Sell Sheets
  • Point-Of-Sale Promotions & Displays
  • Case & Palette Display Design
  • Brochures, Price Lists & Catalogues
  • In-Store Signage
  • Coupons & Flyers
  • And lots more!

Promotional Products & Other Branded Stuff.

Your brand is expressed in hundreds of ways! Be sure your design work respects your branding decisions.

Vehicles, uniforms, signage, displays, trade show booths and giveaways all need to communicate the same messages. — Your messages. And your branding.*

Options Include:

  • Vehicle Livery & Promotional Wraps
  • Staff Uniforms & Clothing
  • Signage & Wayfinding
  • Trade Show Booth Designs
  • Promotional Giveaways
  • Branded Promotions and Premiums

*A Note About Research.

Design without suitable background information and research can be pointless and subjective. In the interests of your business success, I’ll need to know about your customers, your competitors and more. Let’s talk about your specific needs and what useful information you may already have.

“Brent did a brilliant job of helping us develop a brand identity that would help us position ourselves in the organization as a leading-edge, creative and professional department.

Highly recommended.”

Janet Amos, Human Resources Manager, Pacific Blue Cross

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