My brother and I were talking the other day about parenting. We talked about our kids and how we valued their trust and openness. It’s a new generation. Our kids think different, and make their own choices. It’s hard at times but we are closer because we...
Descriptive words build real value. A well-written product description defends your price, differentiates your product from other similar choices and delights customers who feel they have just found what they’ve always been looking for! The cool thing? A well-written...
How well do you know the people your marketing is trying to reach? When you engage the services of a designer or marketing firm it’s important to remember who you’re supposed to be talking to. Your customer. The designer may like this or that solution but if it’s not...
You don’t? Why not? The fact is each of us and each of our businesses are special in some way. And our challenge as business people is to find ways that best describe our uniqueness. Branding is much more than having a logo and business card. It’s the expression of...
“Why Drawing Attention to Everything = Drawing Attention to Nothing”. For smaller brands with limited advertising budgets, your packaging may be the ONLY experience your customers have with your brand.Packaging has to do a lot of “heavy lifting” when it comes to...
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