“Snipes And Your Messaging”

“Snipes And Your Messaging”

“Why Drawing Attention to Everything = Drawing Attention to Nothing”. For smaller brands with limited advertising budgets, your packaging may be the ONLY experience your customers have with your brand.Packaging has to do a lot of “heavy lifting” when it comes to...
Dads And Mentors

Dads And Mentors

It was really tough for me to break into advertising back in the 1980s.  I cold-called scores of Creative Directors, Marketing Managers and Art Directors in hopes of someone giving me a shot. I would call and ask each one, not for a job but a “portfolio review”. I...

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