How well do you know the people your marketing is trying to reach? When you engage the services of a designer or marketing firm it’s important to remember who you’re supposed to be talking to. Your customer. The designer may like this or that solution but if it’s not...
Have you been to a large social gathering lately? Maybe a family reunion? Or a networking event? One minute you’re chatting with your Aunt Mable, 85, about her flower beds and the next minute you’re chatting with your niece Shauna about the new boy band she’s...
It was really tough for me to break into advertising back in the 1980s. I cold-called scores of Creative Directors, Marketing Managers and Art Directors in hopes of someone giving me a shot. I would call and ask each one, not for a job but a “portfolio review”. I...
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