You don’t? Why not? The fact is each of us and each of our businesses are special in some way. And our challenge as business people is to find ways that best describe our uniqueness. Branding is much more than having a logo and business card. It’s the expression of...
It was really tough for me to break into advertising back in the 1980s. I cold-called scores of Creative Directors, Marketing Managers and Art Directors in hopes of someone giving me a shot. I would call and ask each one, not for a job but a “portfolio review”. I...
Recent Comments