You don’t? Why not? The fact is each of us and each of our businesses are special in some way. And our challenge as business people is to find ways that best describe our uniqueness. Branding is much more than having a logo and business card. It’s the expression of...
“Why Drawing Attention to Everything = Drawing Attention to Nothing”. For smaller brands with limited advertising budgets, your packaging may be the ONLY experience your customers have with your brand.Packaging has to do a lot of “heavy lifting” when it comes to...
A few years ago my colleagues and I were working on some designs for a line of tortilla chip packages. We’d each spent over a week on our designs and each of us felt really confident in our work. We’d done competitive analysis by viewing other brands’ websites...
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