“Why Drawing Attention to Everything = Drawing Attention to Nothing”. For smaller brands with limited advertising budgets, your packaging may be the ONLY experience your customers have with your brand.Packaging has to do a lot of “heavy lifting” when it comes to...
A few years ago my colleagues and I were working on some designs for a line of tortilla chip packages. We’d each spent over a week on our designs and each of us felt really confident in our work. We’d done competitive analysis by viewing other brands’ websites...
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