Shopping For
Brand Design Expertise?


Shopping For
Brand Design Expertise?

NEAR VIEW: Lack Of Context

Freelance Graphic Designers.

There are loads of graphic designers. How do you decide who’s an ideal fit? The best approach is to start by considering the level of thinking your project needs. Let’s say you need a logo, for example. Many freelancers (and cheap logo providers) will gladly help you out by developing concepts. But in the interests of working fast, they fail to see the larger picture.

These designers tend to put blinders on and crank out logos without ever considering your market positioning, your ideal customers and their needs, or even your company’s goals.

If questions like these sound important to you, (because they are), not just any freelance designer will be a good fit for your project. You may need bigger picture thinking.


Big Branding Agencies.

A full-service agency may be what you need. They have more resources available to them than freelancers. For very large complex branding projects that may require many different skill sets, consider a full-service agency.

They may have in-depth market research, analysis, SEO, photography, web development and sometimes even animation, all sorts of very specific skills, all under one roof. The tasks will be better handled than if you tried to hire all the specialists separately on your own, but you’ll also need a larger budget to cover the greater overhead of a firm like this. You’ll interact with project managers directly but will have very limited access to the actual creative staff working on your projects.

Be certain of what you’re looking for. Your project will move much slower, and you may be subjected to months of “touchy-feely” meetings about brand ethos and end up with an exhaustively detailed brand document that few people will have the patience to wade through. Big-picture thinking is great but can be taken too far for practical purposes. — Would you read through 10 pages on aligning your logo on things?

In general, the higher the risk your company faces with a branding misstep, the more they’re you’re likely to want and need a large agency.


The Right Sized Option.

I serve small and medium-sized businesses and startups who need big-picture thinking to shape their projects. I understand the little design details that make your project better and the larger context of the market in which it competes.
I value working quickly and efficiently and want the investment you make with me to have an immediate effect. I can make your organization more profitable, more recognizable and more attractive. Whether we’re working together on your branding, packaging, or your website. (or all three!)

“Brent Flink is everything you could ask for and more in graphic design – imaginative ideas, vivid imagery, clean implementation, feedback responsive and fun to work with. highly recommended.”

Arden Henley, Vice President, CityU Canada

Brand Builder / Dog Walker.

Let’s Get To Know Each Other.

I’ll Start, Ok?

Hi. I’m Brent Flink.

I’m a seasoned Art Director and Designer with over 3 decades of experience. I’ve worked in some of BC’s largest ad agencies and have created award-winning tv commercials and packaging.

I’ve done work on movies for Nickelodeon and Hallmark, television for ABC and award-winning CD packaging for independent singer-songwriters.

My clients have included A&W, BC Lotteries, BC Ministry of Health, City University of Seattle, Fortis BC, Nature’s Path Foods, and Telus. I’ve worked in advertising, brand development, identity design, packaging, print design, promotions and both broadcast tv commercials and corporate video.

I live in Langley BC with my wife, Caroline, our dog, Ditto and an odd collection of home decor and up-cycled furniture. I love camping, cooking, crafting and working on our new side hustle; a dog accessories business called Fawn & Moose Collar Co”.

I look forward to working with you and growing your business!

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