WHAT’S IN A NAME?
Your Name Is A Brand Promise.
The right name starts the customer conversation
with an implied benefit.
ANY NAME WILL WORK. EVENTUALLY.
But Why Spend Your Budget Explaining Your Name?
We’ve all seen them.
Companies with brand names like “Langley Concrete” (located in Abbotsford) or Minnesota Manufacturing & Mining, which makes Post-It Notes (now known as 3M).
Over time, companies can outgrow their product names when their offerings evolve, or when real estate shifts force a relocation. It’s a common scenario in brand naming.
Some overlook the long-term implications of their brand name creation, focusing too much on clever wordplay. Been there, done that, too.
Consider my previous company, Indivisual Design Inc;  a name I thought was cool and meaningful. But in reality, it didn’t work well on the phone — or even in conversation.
No one got it.
I received countless mails addressed to Indivi-dual Design. If they can’t spell your brand name after hearing it, they’re less likely to find you online. That’s where domain name availability comes into play. Without a solid, memorable URL, your outreach efforts will be for nothing.
Any brand name can gain traction if you pump enough marketing dollars into it.
No one visits Amazon expecting products from the rainforest, right? But why do that?
In the early stages of your business, your focus should be on maximum customer impact. Naming strategies then, that highlight how you’re unique and better (your value proposition) set the right tone with customers from the start.
NAMING YOUR BRAND.
BUILD ON YOUR GOOD NAME. WITH A GOOD NAME.
A process that includes:
Synonym Brainstorms: Using your brand’s core attributes and differences, we create lists and groupings of synonyms for those words, searching for words with multiple meanings which can help make for more tagline options.
Latin & Foreign Words: The English language is full of words from other languages, and brand names are often based on those Latin-sounding words or foreign words. “Volvo” for example, is based on the Latin word “volvere” meaning “to roll” or “Oculus”, the Latin word for “eye”.
Word Parts: Prefixes and suffixes can be added to coin new product names, effectively adapting the language. This approach is common in domain name creation, resulting in names like “Invoicely” and “Grammarly”.
Domain Availability: Once we have a shortlist, we check domain name availability for .com, .ca, and .net names. If the root word isn’t available, we try adding various suffixes, prefixes, and descriptors to find the right name brand with a concise add-on or call-to-action.
Trademark Search: We’ll search the Canadian Trademarks Database for your proposed brand name. Some names can’t be registered. For instance, “wurst” wouldn’t work for a meat company since it means sausage in German. Also, places can’t be registered names.
Recommendations & Insights: When presenting potential product names to clients, we also share our insights on the potential benefits and challenges of each brand name. Some might look good on paper but can be easily misspelled. Others might have negative connotations in certain cultures. Some might just be too long to say repeatedly or sound too familiar.
*NOTE: While we don’t require it, we strongly recommend you also do Groundwork Sessions for best results.
5 Names
A Budget-Friendly Choice- (5) Name Concepts
- Domain Options and availability for names (.com, .ca etc.)
- Name Recommendations & Insights
- + Trade Name search for Name Concepts
10 Names + Trademark Search
Build Your Brand MORE Confidently By Including Trademark Search- (10) Name Concepts
- Domain Options and availability for names (.com, .ca etc.)
- Name Recommendations & Insights
- Trade Name search for Name Concepts
15 Names + Trademark Search
A COMPREHENSIVE Naming PACKAGE WITH Trademark Search- (15) Name Concepts
- Domain Options and availability for names (.com, .ca etc.)
- Name Recommendations & InsightsÂ
- Trade Name search for Name Concepts
“…I had him create a logo, signage, and, of course, a website. I absolutely love how it all turned out. It loads fast, looks great on mobile, and says everything right. You’ve gotta’ try this guy!”
David Myer, Strongbacks Landscaping, White Rock BC
GET IN TOUCH + GET STARTED
Let’s Make Your Brand Better.
Thanks for your interest in working together. We’d love to learn more about your business and how we can help build your company’s new brand.
Please fill in this form and indicate which services you’re most interested in. We’ll get back to you within 24hrs and schedule an online video chat to discuss your project. Thanks.