by brent@flink.ca | Sep 15, 2022
/ THE SITUATION What started in 1983 as an 8-foot table at Vancouver’s famed Granville Island Public Market has become a thriving chain of fruit and veggie stores with 23 locations across Greater Vancouver. Kin’s advertises online via Instagram and Facebook posts, but...
by brent@flink.ca | Sep 15, 2022
/ THE SITUATION Original Papa Murphy’s Website circa 2020 The Papa Murphy’s Take-N-Bake Pizza Franchise began in 1981 and has been in Canada since 2006. As an offshoot of the considerably larger US chain, they’d been allocated fewer marketing resources and their...
by brent@flink.ca | Aug 6, 2021
/ THE SITUATION / THE SOLUTION / THE...
by brent@flink.ca | Aug 6, 2021
/ THE SITUATION SeaChange Seafoods is a brand of Walcan Seafoods. They’ve been selling its premium smoked salmon products to tourists in and around BC for years. The familiar cedar gift boxes with first nations artwork and heavy black wraps have long been a...
by brent@flink.ca | Aug 6, 2021
/ THE SITUATION In the fall of 2019, Basic Grains approached me to help launch their new protein-packed snack chip line, Impulses. For Basic Grains, the chip represented an opportunity to launch a brand of their own instead of only focussing on their private label...
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