/ THE SITUATION Most business owners underestimate the significance of brand-building. When my wife and I started our company in 2020, we decided to put brand building first. And with the Fawn & Moose Collar Co., we’ve done just that. My wife, Caroline and I are...
/ THE SITUATION My client had been running their baking business since 2000 when they bought a failing Bunsmaster franchise. They quickly realized flaws in the Bunsmaster business model and pivoted to become a B2B bakery instead. They still maintain a retail...
/ THE SITUATION In the fall of 2019, Basic Grains approached me to help launch their new protein-packed snack chip line, Impulses. For Basic Grains, the chip represented an opportunity to launch a brand of their own instead of only focussing on their private label...
/ THE SITUATION Inno Specialty Foods began life as a family-owned bakery and specialty foods store. They had two stores and had a small line of bulk items and packaged snack mixes in plain packaging. When their sales manager got some initial interest from Costco, they...
/ THE SITUATION In the Fall of 2018, I was asked to help design a brand concept and packaging approach for a new curated gourmet dry-goods store called “When We Eat”. The client asked that the brand communicate warm, familiar, approachable, affordable and gourmet. My...
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