/ THE SITUATION In 2012 my employer, Nature’s Path bought Que Pasa Mexican Foods from its founders. The brand was a local favourite despite its terribly underwhelming packaging. After culling the product line, my employers decided to overhaul the brand in hopes of...
/ THE SITUATION In 2008, Nature’s Path founder, Arran Stephens, saw His Holiness, the Dalai Lama and was inspired to create an event that would help feed Vancouver’s less fortunate. In just a few weeks the “Compassion Into Action” Event was born. Nature’s Path...
/ THE SITUATION My client, the Canadian arm of City U, was suffering from a perception problem. Many believed it to be an exclusively online school with an American curriculum. The name “City University of Seattle in Canada” confused people and few understood what...
/ THE SITUATION Megapro has been making their multi-bit screwdrivers since 1994. The family-owned tool company has been growing fairly consistently but until recently, their brand and messaging have been largely undefined. Those who know them, love them a lot but...
Founded in New Zealand in 2011, the Tower Power Group specializes in the highly dangerous business of inspecting, repairing and painting live tower repair for the electrical transmission towers. Tower Power employees routinely scale hundreds of feet to hand apply...
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