Que Pasa Packaging

Que Pasa Packaging

/ THE SITUATION In 2012 my employer, Nature’s Path bought Que Pasa Mexican Foods from its founders. The brand was a local favourite despite its terribly underwhelming packaging. After culling the product line, my employers decided to overhaul the brand in hopes of...
Optimum Cereal Repositioning

Optimum Cereal Repositioning

/ THE SITUATION Research told the management team at Nature’s Path that Optimum was selling based on its flavour, not nutritional profile despite the cereal’s athletic endorsements. My challenge as a new member of the Nature’s Path graphics team was to help reposition...
Megapro Tools Branding

Megapro Tools Branding

/ THE SITUATION Megapro has been making their multi-bit screwdrivers since 1994. The family-owned tool company has been growing fairly consistently but until recently, their brand and messaging have been largely undefined. Those who know them, love them a lot but...

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