/ THE SITUATION The Papa Murphy’s Take-N-Bake Pizza Franchise began in 1981 and has been in Canada since 2006. As an offshoot of the considerably larger US chain, they’d been allocated fewer marketing resources and their website had, over time, become dated and...
/ THE SITUATION In the fall of 2019, Basic Grains approached me to help launch their new protein-packed snack chip line, Impulses. For Basic Grains, the chip represented an opportunity to launch a brand of their own instead of only focussing on their private label...
/ THE SITUATION Kosa Foods is a small Asian foods importer with a wide array of imported Thai food products. The brand has little awareness and until working with Flink Branding, they could only claim an Instagram account as their home online. / THE SOLUTION The Kosa...
/ THE SITUATION Inno Specialty Foods began life as a family-owned bakery and specialty foods store. They had two stores and had a small line of bulk items and packaged snack mixes in plain packaging. When their sales manager got some initial interest from Costco, they...
/ THE SITUATION In the Fall of 2018, I was asked to help design a brand concept and packaging approach for a new curated gourmet dry-goods store called “When We Eat”. The client asked that the brand communicate warm, familiar, approachable, affordable and gourmet. My...
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