/ THE SITUATION In 2012 my employer, Nature’s Path bought Que Pasa Mexican Foods from its founders. The brand was a local favourite despite its terribly underwhelming packaging. After culling the product line, my employers decided to overhaul the brand in hopes of...
/ THE SITUATION Research told the management team at Nature’s Path that Optimum was selling based on its flavour, not nutritional profile despite the cereal’s athletic endorsements. My challenge as a new member of the Nature’s Path graphics team was to help reposition...
/ THE SITUATION Basic Grains had hired another firm to design their new snack chip, GoPlants, in the fall of 2019. The client had some misgivings about the previous design firm and reached out to Flink Branding for help. They were eager to launch the brand before...
/ THE SITUATION Back in 2011 Nature’s Path made its first foray into Social Media. At that time, the Social Media team consisted of an Event Planner, a Webmaster and myself. I created hundreds of pieces of content for their social media accounts, including online...
/ THE SITUATION Que Pasa Mexican Foods had been successfully overhauled. The products were now 100% vegan and organic and the new bags were a huge improvement from the previous ones. But now we had to generate awareness of the brand and do it in a way that made it...
Recent Comments