/ THE SITUATION With a small in-house design team under pressure to turn projects around fast, seemingly insignificant things like coupons, forms and trade materials often have less attention paid to them than consumer ads and packaging. Previous Nature’s Path coupons...
/ THE SITUATION Nature’s Path had always made chewy granola bars. With the introduction of their new crunchy granola bars, they wanted to do some informal testing to see how many people preferred their crunchy and how many preferred their original chewy bars. Working...
/ THE SITUATION In 2008, Nature’s Path founder, Arran Stephens, saw His Holiness, the Dalai Lama and was inspired to create an event that would help feed Vancouver’s less fortunate. In just a few weeks the “Compassion Into Action” Event was born. Nature’s Path...
/ THE SITUATION My client, the Canadian arm of City U, was suffering from a perception problem. Many believed it to be an exclusively online school with an American curriculum. The name “City University of Seattle in Canada” confused people and few understood what...
/ THE SITUATION Megapro has been making their multi-bit screwdrivers since 1994. The family-owned tool company has been growing fairly consistently but until recently, their brand and messaging have been largely undefined. Those who know them, love them a lot but...
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