Why Drawing Attention to Everything = Drawing Attention to Nothing. For smaller brands with limited advertising budgets, your packaging may be the ONLY experience your customers have with your brand. Packaging has to do a lot of “heavy lifting” when it comes to...
Have you been to a large social gathering lately? Maybe a family reunion? Or a networking event? One minute you’re chatting with your Aunt Mable, 85, about her flower beds and the next minute you’re chatting with your niece Shauna about the new boy band she’s...
A few years ago my colleagues and I were working on some designs for a line of tortilla chip packages. We’d each spent over a week on our designs and each of us felt really confident in our work. We’d done competitive analysis by viewing other brands’ websites...
Lately, I’ve been teaching my son’s girlfriend and my daughter both. It brought to mind the early days of me learning to drive a car over 30 years ago. I was late learning to drive as my dad was a very difficult person to learn from. He’d been an...
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