What does your brand say about you? Are you connecting with your audience or just speaking at them? Connecting with your customers and attracting their attention is vital. But reinventing your brand to get that attention can be an intimidating and challenging process....
A lofty goal, but is “Zero Waste Packaging” even possible? Yes. Sort of. We need packaging to store and display our products where people buy them. Packaging protects our products from sunlight, dust, dirt and contamination. It extends shelf life and makes...
Attracting the right people to your brand is key to your success. In fact you could say its the whole point. The right people get it. And they’re into buying from you. But who are they you wonder, and where are they hiding? They’re your “target audience” and a subset...
Or how to get way more value out of the designer you just hired. Talking about problems invites designers to bring solutions. You’ve just hired a graphic designer for the first time. It’s exciting. You’ve checked out their work and they’re awesome! Their logos are...
A Good Creative Brief Makes All The Difference. Graphic designers should solve business problems.If you’re used to telling your designer what to do, you’re… 1. Doing yourself a disservice2. Wasting time and money3. Working with the wrong designer4. Treating them...
My brother and I were talking the other day about parenting. We talked about our kids and how we valued their trust and openness. It’s a new generation. Our kids think different, and make their own choices. It’s hard at times but we are closer because we...
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