Brands are built on perceptions. They’re an accumulation of everything your company does and says as well as people’s perceptions of those experiences. Brands and brand perceptions can be changed (thank goodness) but before you try to change them,...
Or how to get way more value out of the designer you just hired. Talking about problems invites designers to bring solutions. You’ve just hired a graphic designer for the first time. It’s exciting. You’ve checked out their work and they’re awesome! Their logos are...
My brother and I were talking the other day about parenting. We talked about our kids and how we valued their trust and openness. It’s a new generation. Our kids think different, and make their own choices. It’s hard at times but we are closer because we...
How well do you know the people your marketing is trying to reach? When you engage the services of a designer or marketing firm it’s important to remember who you’re supposed to be talking to. Your customer. The designer may like this or that solution but if it’s not...
Have you been to a large social gathering lately? Maybe a family reunion? Or a networking event? One minute you’re chatting with your Aunt Mable, 85, about her flower beds and the next minute you’re chatting with your niece Shauna about the new boy band she’s...
Lately, I’ve been teaching my son’s girlfriend and my daughter both. It brought to mind the early days of me learning to drive a car over 30 years ago. I was late learning to drive as my dad was a very difficult person to learn from. He’d been an...
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