“Colour Me Confused,” My Client Said…

“Colour Me Confused,” My Client Said…

Ever notice how the corporate colour on your vehicles looks all wrong online? Or how the PowerPoint presentation you loved onscreen looked terrible printed out? You’re not going crazy and your office equipment is likely ok. It’s due to the different ways we see colour...
5 Ways To Better Understand Your Customers.

5 Ways To Better Understand Your Customers.

How well do you know the people your marketing is trying to reach? When you engage the services of a designer or marketing firm it’s important to remember who you’re supposed to be talking to. Your customer. The designer may like this or that solution but if it’s not...
Snipes And Your Messaging.

Snipes And Your Messaging.

Why Drawing Attention to Everything = Drawing Attention to Nothing. For smaller brands with limited advertising budgets, your packaging may be the ONLY experience your customers have with your brand. Packaging has to do a lot of “heavy lifting” when it comes to...
You Talkin’ To Me?

You Talkin’ To Me?

Have you been to a large social gathering lately? Maybe a family reunion? Or a networking event? One minute you’re chatting with your Aunt Mable, 85, about her flower beds and the next minute you’re chatting with your niece Shauna about the new boy band she’s...
Design In The Wild

Design In The Wild

A few years ago my colleagues and I were working on some designs for a line of tortilla chip packages. We’d each spent over a week on our designs and each of us felt really confident in our work. We’d done competitive analysis by viewing other brands’ websites...

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