A lofty goal, but is “Zero Waste Packaging” even possible? Yes. Sort of. We need packaging to store and display our products where people buy them. Packaging protects our products from sunlight, dust, dirt and contamination. It extends shelf life and makes...
Even Established Marketers Have A Too-Narrow Definition Of “Branding”. Everywhere you look online, “Branding” tends to be defined as the application of designs to products. Yes. It’s that, but it’s more than that. But by focusing purely on the...
Attracting the right people to your brand is key to your success. In fact you could say its the whole point. The right people get it. And they’re into buying from you. But who are they you wonder, and where are they hiding? They’re your “target audience” and a subset...
Or how to get way more value out of the designer you just hired. Talking about problems invites designers to bring solutions. You’ve just hired a graphic designer for the first time. It’s exciting. You’ve checked out their work and they’re awesome! Their logos are...
A Good Creative Brief Makes All The Difference. Graphic designers should solve business problems.If you’re used to telling your designer what to do, you’re… 1. Doing yourself a disservice2. Wasting time and money3. Working with the wrong designer4. Treating them...
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