In this article, I’d like to clarify what branding is, and how it will transform the way you grow your business. I’ll share how logos, brand identities and brands differ and how our branding process works. Then I’ll discuss the value of branding early in the lifecycle...
I’ll be the first to agree. The terminology can often be confusing. Depending on where you look, terms like “branding”, “corporate identity” and “logo” can be used to describe very similar things. As a potential partner in the growth of your business, I’d...
What does your brand say about you? Are you connecting with your audience or just speaking at them? Connecting with your customers and attracting their attention is vital. But reinventing your brand to get that attention can be an intimidating and challenging process....
Brands are built on perceptions. They’re an accumulation of everything your company does and says as well as people’s perceptions of those experiences. Brands and brand perceptions can be changed (thank goodness) but before you try to change them,...
Even Established Marketers Have A Too-Narrow Definition Of “Branding”. Everywhere you look online, “Branding” tends to be defined as the application of designs to products. Yes. It’s that, but it’s more than that. But by focusing purely on the...
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