With over 100 million users in just the first few months, Chat GPT is the fastest growing consumer application in history. Its got a growth curve somewhere between a hockey stick and a vertical line and promises nearly effortless content creation with simple English...
A lofty goal, but is “Zero Waste Packaging” even possible? Yes. Sort of. We need packaging to store and display our products where people buy them. Packaging protects our products from sunlight, dust, dirt and contamination. It extends shelf life and makes...
Even Established Marketers Have A Too-Narrow Definition Of “Branding”. Everywhere you look online, “Branding” tends to be defined as the application of designs to products. Yes. It’s that, but it’s more than that. But by focusing purely on the...
Lately, I’ve been teaching my son’s girlfriend and my daughter both. It brought to mind the early days of me learning to drive a car over 30 years ago. I was late learning to drive as my dad was a very difficult person to learn from. He’d been an...
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